Blogs by Vibero

Errors of arbitrators: What prevents you from succeeding

In the world of traffic arbitration, even the most experienced professionals sometimes make mistakes that can prevent them from reaching the pinnacle...

Introduction to the World of RDP Accounts in Traffic Arbitration

In recent months, a new tool, RDP accounts, has been gaining popularity in the field of traffic arbitration. These advertising cabinets, working via r...

Optimization of advertising campaigns in Google Ads

Placing ads for search results and the display network in the same advertising campaignOne of the common mistakes is setting up a general campaign for...

Principles of effective structure of Facebook advertising campaign

Test creatives in a structured way To achieve the best results in Facebook advertising, it is important to apply a structured testing process. This m...

Practical strategies for scaling advertising campaigns on Facebook

Scaling up advertising campaigns on Facebook is an important step to achieve optimal growth and increase advertising effectiveness. Using the right st...

Audit of the Meta advertising account: How to increase the effectiveness of advertising

In the rapidly changing world of advertising, regular audit of an advertising account on the Meta (Facebook) platform is not just important, but a str...

Effective methods of optimizing advertising through A/B testing on Facebook

A/B testing is a strategic experiment in which two variants of an advertising campaign are compared to determine the best option. This research method...

Facebook Wide Targeting: What you need to know before using

Broad targeting on the Facebook platform really represents an innovative approach to advertising based on powerful algorithms and machine learning cap...

Blocking Google Ads: What types exist and how to solve them?

The situation when arbitrators find ways to circumvent restrictions and make changes to Google Ads deserves attention. In this article, we will focus...

Google Analytics 4 what is it and how does it differ from Universal Analytics

Google Analytics 4 (GA4) is an updated version of Google's popular analytics tool designed to collect data on web resource visits and analyze user beh...