Blogs by Vibero
Prelanding and Landing: Basic сoncepts and their role in the marketing funnel
A prelanding is an additional web page placed between an advertisement and a landing page. The main purpose of this page is to provide users with a...
Low conversions in Google Ads: Reasons and Solutions
When launching advertising campaigns in Google Ads, not only business owners, but also experienced contextual advertising specialists, as well as a...
How to improve the effectiveness of Google promotion
Site owners and SEO specialists often face a situation where improving positions in Google search results does not lead to the expected increase in...
Arbitration and Infobusiness: Vertical analysis and campaign optimization
The infobusiness, represented by information products, allows you to gain useful knowledge when buying a course or subscribing. However, the qualit...
How to reduce the cost of advertising on Facebook
How does Facebook ad pricing work?
The basis of this format is the auction model, in which each placement of an advertisement turns in...
CTR in Google Ads: How to Increase the Effectiveness of Advertising
The effectiveness of advertising campaigns in Google Ads strongly depends on how clickable the ads are (CTR). However, even experienced media buyer...
Facebook Lookalike Audience: A detailed guide
What is a Facebook Lookalike audience?
A Lookalike audience on Facebook is a group of users whose behavior and characteristics are sim...
The concept of Gray Advertising for Google and Tips on how to Work "in White"
Webmasters who have run ads on Google Ads at least once know how strict the moderation of advertising campaigns on this platform can be. Most of th...
Errors of arbitrators: What prevents you from succeeding
In the world of traffic arbitration, even the most experienced professionals sometimes make mistakes that can prevent them from reaching the pinnac...
Introduction to the World of RDP Accounts in Traffic Arbitration
In recent months, a new tool, RDP accounts, has been gaining popularity in the field of traffic arbitration. These advertising cabinets, working vi...
