Blogs by Vibero
Facebook Lookalike Audience: A detailed guide
What is a Facebook Lookalike audience?A Lookalike audience on Facebook is a group of users whose behavior and characteristics are similar to those of...
The concept of Gray Advertising for Google and Tips on how to Work "in White"
Webmasters who have run ads on Google Ads at least once know how strict the moderation of advertising campaigns on this platform can be. Most of the a...
Errors of arbitrators: What prevents you from succeeding
In the world of traffic arbitration, even the most experienced professionals sometimes make mistakes that can prevent them from reaching the pinnacle...
Introduction to the World of RDP Accounts in Traffic Arbitration
In recent months, a new tool, RDP accounts, has been gaining popularity in the field of traffic arbitration. These advertising cabinets, working via r...
Optimization of advertising campaigns in Google Ads
Placing ads for search results and the display network in the same advertising campaignOne of the common mistakes is setting up a general campaign for...
Principles of effective structure of Facebook advertising campaign
Test creatives in a structured way To achieve the best results in Facebook advertising, it is important to apply a structured testing process. This m...
Practical strategies for scaling advertising campaigns on Facebook
Scaling up advertising campaigns on Facebook is an important step to achieve optimal growth and increase advertising effectiveness. Using the right st...
Audit of the Meta advertising account: How to increase the effectiveness of advertising
In the rapidly changing world of advertising, regular audit of an advertising account on the Meta (Facebook) platform is not just important, but a str...
Effective methods of optimizing advertising through A/B testing on Facebook
A/B testing is a strategic experiment in which two variants of an advertising campaign are compared to determine the best option. This research method...
Facebook Wide Targeting: What you need to know before using
Broad targeting on the Facebook platform really represents an innovative approach to advertising based on powerful algorithms and machine learning cap...
