Blogs by Vibero
How to reduce the cost of advertising on Facebook
How does Facebook ad pricing work?
The basis of this format is the auction model, in which each placement of an advertisement turns in...
CTR in Google Ads: How to Increase the Effectiveness of Advertising
The effectiveness of advertising campaigns in Google Ads strongly depends on how clickable the ads are (CTR). However, even experienced media buyer...
Facebook Lookalike Audience: A detailed guide
What is a Facebook Lookalike audience?
A Lookalike audience on Facebook is a group of users whose behavior and characteristics are sim...
The concept of Gray Advertising for Google and Tips on how to Work "in White"
Webmasters who have run ads on Google Ads at least once know how strict the moderation of advertising campaigns on this platform can be. Most of th...
Errors of arbitrators: What prevents you from succeeding
In the world of traffic arbitration, even the most experienced professionals sometimes make mistakes that can prevent them from reaching the pinnac...
Introduction to the World of RDP Accounts in Traffic Arbitration
In recent months, a new tool, RDP accounts, has been gaining popularity in the field of traffic arbitration. These advertising cabinets, working vi...
Optimization of advertising campaigns in Google Ads
Placing ads for search results and the display network in the same advertising campaign
One of the common mistakes is setting up a gen...
Principles of effective structure of Facebook advertising campaign
Test creatives in a structured way
To achieve the best results in Facebook advertising, it is important to apply a structured testin...
Practical strategies for scaling advertising campaigns on Facebook
Scaling up advertising campaigns on Facebook is an important step to achieve optimal growth and increase advertising effectiveness. Using the right...
Audit of the Meta advertising account: How to increase the effectiveness of advertising
In the rapidly changing world of advertising, regular audit of an advertising account on the Meta (Facebook) platform is not just important, but a...
