Blogs by Vibero
The work of an advertising auction on Facebook: Types and metrics
An advertising auction on Facebook is a process in which advertisers compete for the opportunity to show their ads to users.
When a...
Google Ads Advertising optimization for mobile devices
Users are increasingly using mobile devices to search for information on the Internet, make online purchases and other online activities. However,...
Effective connections in traffic arbitrage: How to find and use successful strategies
The goal of an arbitrageur is to make a profit, but not everyone manages to achieve this. For successful arbitration, you need to have an effective...
The hook: Luck or Strategy? How to increase the chances of success
Launching an advertisement on Facebook involves showing it to various segments of the audience. As a result, ads can reach both target users and be...
Customer profile: How to increase the likelihood of a purchase
Creating a client portrait is a process that involves collecting and analyzing various data about potential buyers. The goal is to understand who t...
Concept and types of attribution models in Google Ads
An attribution model is a method of distributing conversions between different traffic sources, advertising campaigns, or other elements. In each m...
Improving the performance of advertising campaigns with automatic bidding in Google Ads
Automatic bidding in Google Ads is one of the ways to manage bids for an advertising campaign. When you set up a campaign in Google Ads, you need t...
Advertising effectiveness: How to pre-evaluate and improve a campaign
There are many ways to reduce advertising costs: changing the traffic source, improving creative materials, optimizing landing pages, and much more...
Effective optimization of advertising campaigns: Increasing ROI with the right approach
There are many reasons why your Facebook ads are not producing successful results yet. One of the main reasons is the incorrect definition of the t...
Easy optimization and scaling of advertising campaigns with PWA
Webmasters use optimization to reduce the cost of a lead, increase traffic and increase the payback of advertising campaigns. Properly changing the...
