Blogs by Vibero
Improving the performance of advertising campaigns with automatic bidding in Google Ads
Automatic bidding in Google Ads is one of the ways to manage bids for an advertising campaign. When you set up a campaign in Google Ads, you need to c...
Advertising effectiveness: How to pre-evaluate and improve a campaign
There are many ways to reduce advertising costs: changing the traffic source, improving creative materials, optimizing landing pages, and much more. H...
Effective optimization of advertising campaigns: Increasing ROI with the right approach
There are many reasons why your Facebook ads are not producing successful results yet. One of the main reasons is the incorrect definition of the targ...
Easy optimization and scaling of advertising campaigns with PWA
Webmasters use optimization to reduce the cost of a lead, increase traffic and increase the payback of advertising campaigns. Properly changing the ad...
Prelanding and Landing: Basic сoncepts and their role in the marketing funnel
A prelanding is an additional web page placed between an advertisement and a landing page. The main purpose of this page is to provide users with addi...
Low conversions in Google Ads: Reasons and Solutions
When launching advertising campaigns in Google Ads, not only business owners, but also experienced contextual advertising specialists, as well as arbi...
How to improve the effectiveness of Google promotion
Site owners and SEO specialists often face a situation where improving positions in Google search results does not lead to the expected increase in tr...
Arbitration and Infobusiness: Vertical analysis and campaign optimization
The infobusiness, represented by information products, allows you to gain useful knowledge when buying a course or subscribing. However, the quality o...
How to reduce the cost of advertising on Facebook
How does Facebook ad pricing work?The basis of this format is the auction model, in which each placement of an advertisement turns into a kind of comp...
CTR in Google Ads: How to Increase the Effectiveness of Advertising
The effectiveness of advertising campaigns in Google Ads strongly depends on how clickable the ads are (CTR). However, even experienced media buyers a...
