Blogs by Vibero

Effective optimization of advertising campaigns: Increasing ROI with the right approach

There are many reasons why your Facebook ads are not producing successful results yet. One of the main reasons is the incorrect definition of the targ...

Easy optimization and scaling of advertising campaigns with PWA

Webmasters use optimization to reduce the cost of a lead, increase traffic and increase the payback of advertising campaigns. Properly changing the ad...

Prelanding and Landing: Basic —Āoncepts and their role in the marketing funnel

A prelanding is an additional web page placed between an advertisement and a landing page. The main purpose of this page is to provide users with addi...

Low conversions in Google Ads: Reasons and Solutions

When launching advertising campaigns in Google Ads, not only business owners, but also experienced contextual advertising specialists, as well as arbi...

How to improve the effectiveness of Google promotion

Site owners and SEO specialists often face a situation where improving positions in Google search results does not lead to the expected increase in tr...

Arbitration and Infobusiness: Vertical analysis and campaign optimization

The infobusiness, represented by information products, allows you to gain useful knowledge when buying a course or subscribing. However, the quality o...

How to reduce the cost of advertising on Facebook

How does Facebook ad pricing work?The basis of this format is the auction model, in which each placement of an advertisement turns into a kind of comp...

CTR in Google Ads: How to Increase the Effectiveness of Advertising

The effectiveness of advertising campaigns in Google Ads strongly depends on how clickable the ads are (CTR). However, even experienced media buyers a...

Facebook Lookalike Audience: A detailed guide

What is a Facebook Lookalike audience?A Lookalike audience on Facebook is a group of users whose behavior and characteristics are similar to those of...

The concept of Gray Advertising for Google and Tips on how to Work "in White"

Webmasters who have run ads on Google Ads at least once know how strict the moderation of advertising campaigns on this platform can be. Most of the a...