Blogs by Vibero

The concept of lead and lead generation, its classification and types

A lead is a potential customer who has expressed interest in a company's product or service and provided their contact details for further interaction...

The concept of a shave in traffic arbitration and how to deal with it

A Shave is a deliberate reduction in the volume of traffic or the number of leads received from an affiliate program or advertiser. As a result of thi...

Advantages and disadvantages of the iGaming vertical

For a long time, the iGaming vertical has been causing debate about whether it is worth investing in it. Some are categorically against it, others con...

How to hook and retain clients with effective phrases in the world of arbitration

Words are a tool that perfectly conveys our desires and needs. They not only help us express ourselves, but also inspire others to find ways to meet t...

Multi-level and multi-channel marketing. How are they related to traffic arbitration?

Multilevel marketingMulti-level marketing (MLM) is a sales strategy where products or services are sold through a network of independent distributors....

Maximizing the conversion rate: types and practical tips for successful arbitration

Conversions are the key actions performed by users on the advertiser's website after clicking on an advertising link. These actions serve as a measure...

Critical mistakes of affiliate marketing in iGaming

In the world of digital business, affiliate marketing has become an integral part of the strategy of many companies. However, despite its popularity,...

Effective strategies for attracting webmasters for the sustainable development of partner programs

The competition between partner programs increases significantly every day. Attracting webmasters has become an important aspect of competition. The i...

What does the Customer Retention Rate mean and how to use it correctly?

Customer Retention Rate (CRR) is a key indicator in marketing and customer relationship management. It measures how many customers stay with the compa...

Which approach is better for you: Solo or Team Traffic Arbitration

Traffic arbitration is a complex area in advertising that requires taking into account many factors when launching an advertising campaign. That is wh...