Critical mistakes of affiliate marketing in iGaming

In the world of digital business, affiliate marketing has become an integral part of the strategy of many companies. However, despite its popularity, the implementation of this strategy may be subject to a series of critical errors, which, ultimately, can lead to loss of customer trust, loss of profits and deterioration of the brand's reputation.

In this article, we will look at some of the most common critical mistakes made in affiliate marketing and analyze how they can affect the company's results. From insufficient traffic quality control to ignoring important success metrics, let's explore together how to avoid these pitfalls and achieve effective and sustainable affiliate marketing.

Mistakes before starting work with a partner

Poor site quality

The first thing a partner sees before starting a collaboration is a website. Due to the great competition, the number of viewers and audience requests are also rising, so partners are ready to work only with those sites that meet their requirements.

What should be on your site?

• A clear and understandable offer:

Users of any level should easily understand what you offer and what conditions. This is important to attract both beginners and experienced players.

• High-quality layout and design:

The layout should not only be of high quality, but also verified through A/B tests to optimize the user experience. The design must be unique and recognizable in order to attract and retain the attention of customers.

• Unique and recognizable design:

Copying competitors' successful solutions can be tempting, but it is important for a casino to have its own, unique style that will help attract and retain customers.

• Elements of gamification:

Adding game elements to the site, such as animations, chatbots with gifts, etc., will help create an attractive and interactive atmosphere for visitors.

• Geo-segmented content:

The site must adapt to the geographical characteristics of users, offering them a familiar currency, regional tournaments and other local elements in order to gain their trust.

Lack of product information for a partner

The main criterion is a complete understanding of your product, partners should have access to complete and clear information about your product:

• Brief information about the company, including the name, specialization, niches in which you work, geo, with which you work.

• Detailed information about your benefits, everything that increases the credibility of your brand.

• Detailed information about your offers, the essence of the offer, examples of promo materials.

• Payment scheme, methods and options.

Inside the affiliate program itself, you need detailed step-by-step instructions on how to work in your affiliate program, preferably in different versions (text, video, etc.).

Limitation of payment models

The payout model is a key factor for future partners, so it is important to offer a variety of options to attract a wide range of affiliates. Three models are most common in the iGaming industry:

• CPA (Cost Per Acquisition):

The partner receives a fixed payment for each attracted client who fulfills a certain condition, for example, makes the first deposit or reaches a certain level of activity.

• Revshare (Revenue Share):

The partner receives a percentage of the income generated by the client attracted by him during a certain period of time. This model is usually preferred for long-term cooperation, since the partner receives a commission from all further purchases or bets made by the attracted player.

• Hybrid:

This is a combined model that offers both a fixed fee for customer engagement (CPA) and a percentage of their income (Revshare). This allows partners to choose the most profitable option depending on their strategy and preferences.

The recommendation in this case is to provide partners with a choice of different payment models to meet their diverse needs and motivate them for long-term cooperation. The selection of software for managing an affiliate program with support for different payment models is an important step for the successful launch and development of an affiliate network.

Mistakes after starting work with partners

Delay in payments

Many start their career in affiliate marketing with self-written solutions due to the alleged inability of SaaS software to customize to their requirements. However, as it turns out, this can lead to problems with the automation of the payment process and data accounting.

Self-written solutions may be limited in functionality and flexibility, especially in the field of payment automation and data accounting. Insufficient automation can lead to delays in payments to partners and a negative perception of your company.

CaaS platforms specializing in affiliate marketing management often provide ready-made solutions with a wide range of functions, including payment automation, tracking partner actions and analytics. Moreover, many of them offer flexible settings that allow you to adapt the platform to the specific needs and requirements of your business.

It is important to understand that a well-configured and customized SaaS platform can significantly reduce data processing time, simplify partnership management and increase the level of trust on the part of partners.

Therefore, before deciding on self-written solutions, it is worth considering the possibilities and advantages of SaaS platforms, especially in the field of payment automation and data accounting.

Lack of a sub-partnership system

Encouraging existing partners to attract new ones can be an effective way to increase your partner base without having to spend a lot of time and resources searching for new partners. This strategy is based on the principle of recommendation, which usually has a high level of trust and can lead to high-quality results.

It is important to create a transparent and fair remuneration system for recommendations in order to motivate existing partners to actively attract new participants. This may include setting clear rules and commission structures for each partner involved, as well as regularly updating them depending on the results.

In addition, it is important to maintain open communication with your partners and communicate with them regularly to keep them motivated and help them attract new partners. This may include the provision of training materials, personalized support, and regular updates on new features and promotions.

Ultimately, encouraging existing partners to attract new ones can be a profitable and effective way to expand your affiliate network and increase sales.