Blogs by Vibero

A variety of traffic sources: From SEO to social networks

A traffic source is an entry point for your target audience, which is a place or platform from which users come to your landing page by clicking on li...

Analysis of payment models in partner programs: CPA, CPS, RevShare, PPC and CPV

The Affiliate Program (AP) is a service that plays the role of an intermediary between the arbitrageur and the advertiser. In this context, an arbitra...

The work of an advertising auction on Facebook: Types and metrics

An advertising auction on Facebook is a process in which advertisers compete for the opportunity to show their ads to users. When a person logs into...

Google Ads Advertising optimization for mobile devices

Users are increasingly using mobile devices to search for information on the Internet, make online purchases and other online activities. However, man...

Effective connections in traffic arbitrage: How to find and use successful strategies

The goal of an arbitrageur is to make a profit, but not everyone manages to achieve this. For successful arbitration, you need to have an effective li...

The hook: Luck or Strategy? How to increase the chances of success

Launching an advertisement on Facebook involves showing it to various segments of the audience. As a result, ads can reach both target users and be sh...

Customer profile: How to increase the likelihood of a purchase

Creating a client portrait is a process that involves collecting and analyzing various data about potential buyers. The goal is to understand who thes...

Concept and types of attribution models in Google Ads

An attribution model is a method of distributing conversions between different traffic sources, advertising campaigns, or other elements. In each mode...

Improving the performance of advertising campaigns with automatic bidding in Google Ads

Automatic bidding in Google Ads is one of the ways to manage bids for an advertising campaign. When you set up a campaign in Google Ads, you need to c...

Advertising effectiveness: How to pre-evaluate and improve a campaign

There are many ways to reduce advertising costs: changing the traffic source, improving creative materials, optimizing landing pages, and much more. H...