Promoting your channel with YouTube Shorts in 2025
Creating a YouTube account takes just a few minutes.
All you need to do is register via Google, provide some basic information about your channel, and start uploading content. This gives you access to a personal blog where you can share ideas, creative projects, or professional experience. However, after just a month, many new creators face difficulties: their videos get dozens of views, but the number of subscribers remains minimal. By 2025, more than 7 million videos will be added to the platform every day, and it will be almost impossible for newcomers without a well-thought-out plan to attract attention. The lack of growth in the subscriber base reduces motivation: interest in creativity fades, and content remains unnoticed...
The Shorts tool is radically changing the situation. These are vertical videos up to one minute long, accounting for up to 40% of the platform's total traffic. Their main advantage is YouTube's algorithmic support, even for channels without an audience. Unlike standard videos, Shorts are displayed in a separate section, on the main page, and in recommendations, increasing the chances of viral distribution. Working with this format requires a minimum of resources: all you need is a phone, simple editing skills, and an understanding of current trends.
Read this article to learn what you need to know about monetizing YouTube traffic.
YouTube Shorts algorithms 2025
Social platform algorithms are a system of triggers that influence content ranking. For YouTube Shorts, the key parameters are: viewing duration, publication regularity, content quality, use of trends and hashtags, and initial activity.
If viewers watch the video to the end (especially with a 70% view rate), the system marks it as “valuable” and expands its reach. The first 2 seconds should instantly grab attention: through bright visuals, an intriguing question, or an emotional message. Regular content release is critical, but the exact number of videos per day is not defined. The main thing is to maintain a balance between frequency and quality so as not to lose the audience's interest:
- choose winning locations;
- add appropriate background music;
- write scripts for each video.
Content quality remains a priority: the material must be relevant and match the interests of the target audience. Trends and hashtags help attract maximum reach. In 2025, YouTube, like TikTok, will actively rank Shorts by popular sounds. Using a relevant track from the platform's library increases reach by 30–50%. Hashtags should be narrowly focused, adding 1–2 unique combinations to identify the channel. Initial activity is a decisive factor: if a video does not get a response in the first 48 hours, its chances of reaching high positions are reduced. To kickstart engagement, you can ask friends to support the video, add a humorous call to action (“Like for coffee!”), or a provocative question in the comments to stimulate discussion among viewers. These aspects must be taken into account by every beginner, as the first subscribers may only appear against the backdrop of hype.
How to get your first subscribers
YouTube Shorts promotes videos based on how well the content matches users' interests. The video should be thematically related to the main focus of the channel. The key point is to hold the viewer's attention in the first 2 seconds: if they are not immediately interested, they will scroll past. The beginning should contain a vivid visual, an emotional reaction, or an intriguing element. Opinions differ on the length of videos. On the one hand, YouTube takes into account the total viewing time, on the other hand, it emphasizes the importance of full viewing. Beginners are advised to choose a length of 15–40 seconds to maintain a balance between engagement and completeness of the story.
Important. If you have no experience in editing, it is worth taking relevant courses to ensure the quality of your videos and not scare away your first viewers.
We recommend reading the article “YouTube in 2025: ways to make money” by AffCommunity.
How to get a thousand subscribers
Each video requires metadata: a title, description, and hashtags. These determine the theme and target audience. The title and description should use keywords that accurately reflect the content. The more detailed the description, the more effectively the platform will recommend the video and account.
Hashtags should correspond to trends and topics. Before choosing them, it is useful to analyze successful competitors, adapt their findings, and create unique metadata based on the data obtained.
Promoting YouTube Shorts and its features
YouTube Shorts is a powerful tool for rapid audience growth.
Its algorithms focus on content relevance, which can be used to promote your channel. With high-quality filming, competent editing, and technical optimization, videos will start to gain hundreds of thousands of views, allowing you to reach 1,000 subscribers in a short period of time.
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