Advantages and disadvantages of the iGaming vertical
For a long time, the iGaming vertical has been causing debate about whether it is worth investing in it. Some are categorically against it, others consider it a profitable niche, and still others do not even understand what the essence of this dispute is.
Let's talk about iGaming and consider its pros and cons. iGaming is a separate area in traffic arbitration, where the main focus is on the promotion of online casinos and gambling.
Advantages of this vertical
- High profit
The main advantage of iGaming lies in its potential profitability, which attracts webmasters. It is possible to earn huge amounts of money in this niche due to the high demand for gambling and online casinos. However, in order to succeed, it is necessary to have a deep understanding of this area and be clearly aware of your goals. This is the only way to maximize the benefits of participation, avoiding potential risks and obstacles.
- A wide selection of geo and a large audience
Until you get into this vertical, it's hard to imagine how big it is. In fact, about 700 million people worldwide play online casinos, which means that one in eight or nine people can be a potential client for promotion in this field. The opportunity to move forward in various regions where it is legal opens up wide prospects for arbitrators.
- A wide selection of promotion methods
Facebook or Instagram social networks have recently faced restrictions on the promotion of gambling. Platforms have started blocking accounts and communities advertising gambling, but arbitrageurs are finding workarounds and successfully using them.
Telegram messenger has become especially popular for promoting iGaming offers, since there are practically no significant restrictions here, which gives arbitrageurs great confidence thanks to a variety of promotion methods.
Video hosting sites such as YouTube and TikTok have also become successful platforms for promoting online casinos. With the right approach, these channels can provide cheap but effective referrals.
SEO, although it usually requires significant time and resources, can bring significant income in the long run. The money starts to flow in a few months, but in the end the profit justifies all expenses.
Push notifications offer cheap traffic, but their quality often leaves much to be desired. Not all affiliate programs accept such traffic due to its low conversion rate.
Disadvantages and difficulties of this vertical
- Complex legislative regulation in most countries
iGaming is often subject to strict regulation, especially in developed countries such as the USA. This means that there are certain restrictions and conditions for its promotion and advertising.
- The main aspects of regulation include:
1. Restrictions on advertising, which often requires special conditions, labels, or in some cases is even prohibited.
2. Restrictions on certain types of gambling, such as card games, slot machines or sports betting.
3. Restrictions on promotion methods, such as the inability to use contextual advertising or certain types of articles.
Such restrictions can lead to the fact that all the invested forces and resources will not pay off, especially if regulators do not approve your content or activity. This highlights the importance of careful planning and risk awareness when entering a niche.
- High competition
The competition in the niche is really huge, and in any method of promotion you will have to face strong competitors, their projects and large budgets.
Let's look at the main methods of promotion:
SEO: This channel is saturated with a variety of sites of various formats, which makes taking positions in the search results a difficult task. High-quality content and link creation is required, as well as careful optimization of the technical part of the project.
Targeted advertising: The competition may be lower here, but setting up ads still requires ingenuity to circumvent the rules of the sites.
SMM: There is also fierce competition in social networks, and powerful and original creatives are needed that can attract the attention of the audience and motivate users to make a deposit.
YouTube and video hosting: The level of competition here depends on the region. For example, in Asian countries, competition can be high, requiring non-standard solutions and creatives, while in other countries simpler approaches can be dispensed with.
In general, to succeed in a niche, you need to be prepared for strong competition and constantly improve your promotion methods in order to stand out from other players.
- High entry price
Considering the promotion through Facebook and apps, we can confidently say that this requires significant expenses. Let's look at the main ones:
Creatives: High-quality and attractive creatives are necessary to attract the attention of the audience.
Facebook Accounts: Due to frequent account blockages on Facebook, new accounts must be purchased regularly to promote iGaming, which requires additional costs. The cost of a suitable account can start from $ 2.
Applications: Developing or renting applications also requires financial costs.
Tracker with cloaking capabilities: A tracker is needed to track and bypass locks.
Proxies and SIM cards: Proxies and SIM cards are required to ensure anonymity and bypass locks, which is also an additional cost item.
Budgets for testing and advertising campaigns: In order to identify effective sources of traffic and creatives, it is necessary to allocate funds for testing and basic advertising campaigns.
So, attracting an audience through Facebook and apps requires serious financial investments, which must be taken into account in the overall budget for the successful promotion of a gambling project.
SEO is another channel that requires significant investments. Let's look at the main items of expenditure:
Payment for domain and website hosting: Although the cost of domain and hosting is usually not significant, an expensive domain may be required to quickly capture positions in the top of search engines.
Content: Content plays a key role in SEO. The cost of content depends on the geography of your work and the quality of the content.
Links: Purchasing high-quality backlinks also requires significant financial investments. A successful start often requires 20 to 25 links from good blogs, as well as a little crowd. The cost of blog links in the European segment can start from $50, and crowd links will cost about $60-$100 per package.
Other expenses: In addition, there are other expenses such as redirects, a dedicated server, VPN, a good template for the project and the development itself, which may require another $300-$500.
In general, SEO is another channel that requires significant investments, and investments in it are necessary for the successful promotion of an IGaming project.
Conclusion
The iGaming vertical does offer significant earning opportunities, but it also comes with certain challenges. High incomes are available to anyone who is willing to invest and persevere. A lot of successful arbitration cases indicate that the earning opportunities are real here.
However, it is important to realize that high income requires appropriate investments. Entering this niche, you need to be prepared to spend significant amounts on testing and optimization without instant tangible profit. Only such a persistent approach will allow us to achieve significant results and profitable incomes in this area.
