Blocking Google Ads: What types exist and how to solve them?

The situation when arbitrators find ways to circumvent restrictions and make changes to Google Ads deserves attention. In this article, we will focus on recent cases of blocking in Google Ads, and pay special attention to the fact that such blocking began to occur even with accounts that had not previously experienced such problems.


We will look at different types of locks:


  • Blocking for a suspicious payment: This type of blocking occurs when Google detects unusual or suspicious transactions, which may be the result of fraudulent activity or violation of payment rules.
  • Blocking for late payment: If the arbitrageur has not paid the bill on time or there are problems with financial transactions, this may lead to account blocking.
  • Blocking for bypassing the system: If an arbitrageur uses dishonest methods to circumvent the rules and restrictions of Google Ads, for example, masking links or other manipulations, this may lead to the immediate blocking of the account.
  • Blocking for misrepresentation of facts: This type of blocking occurs when an arbitrageur provides false or distorted information in their promotional materials.


We will also discuss the possible causes of these blockages and offer recommendations on how to resolve and circumvent them in order to minimize the negative consequences for advertising activities.


Blocking for a suspicious payment


The reasons for the occurrence of blockages in Google Ads, such as the use of unreliable payment systems, replenishment of accounts with large amounts, the use of blocked or repeatedly sold payment cards, a high daily budget, problems with proxies and anti-detection browser settings, may be related to a violation of Google Ads policy or suspicion of fraudulent activity.


To solve these problems, it is important:


Use reliable payment systems: It is preferable to choose proven and reliable payment systems to top up your Google Ads account.


Top up your account in small parts: It is recommended to replenish the account gradually and in small amounts to avoid suspicion of fraud.


Use new and unused cards: Using new and unused payment cards can reduce the risk of being blocked.


Use stable proxies: Using stable and reliable proxy servers will help you avoid problems with IP addresses.


Increase the daily budget gradually: Gradually increasing the daily budget will help to avoid suspicion of fraud.


Set up the anti-detection correctly: Setting up the anti-detection browser correctly can help avoid blockages.


You can also appeal in case of blocking, since the percentage of successful resolution of this ban is quite high and ranges from 75% to 85%. It is important to provide evidence of your reliability and compliance with Google Ads rules.


Blocking for late payment


The reasons for the occurrence of blockages in Google Ads, such as lack of funds on the payment card, late replenishment of the card, technical errors and blocking of the payment card, may have different sources. For example, a shortage of funds may be caused by insufficient replenishment of the account, delay may be the result of forgetfulness or financial difficulties, technical errors may arise due to problems with banking systems, and blocking a payment card may be related to fraudulent activity or security.


To avoid such problems, it is important:


Use cards with sufficient balance: Before launching advertising campaigns, make sure that the payment card has enough funds to cover expenses.


Monitor the status of the card balance: Regularly check the status of the card balance and replenish the account in a timely manner.


Set limits: If possible, set limits on withdrawals or expenses to avoid unforeseen problems.


To solve such problems, you can:


Appeal: If there is a blockage or a problem with the card, you can contact Google Ads support to unblock your account or provide additional information.


Pay off the debt and top up the card: If the problem is related to a lack of funds or delay, it is recommended to pay off the debt and top up the card.


To change the card to another one: In case of blocking the payment card, you can consider using another card or contact the bank for help.


Pay off the debt with another card: If necessary, you can use another payment card to pay off the debt.


Blocking for bypassing the system


The reasons for blocking in Google Ads, such as cloaking, linking an account with a blocked profile, using identical domains, problems with hosting and domains, as well as the presence of low-quality websites, may be related to a violation of the advertising platform's policy or the use of unfair promotion methods.


To avoid such problems, it is important:


Use proven cloaking methods: If you use cloaking, make sure that the methods used comply with the rules and policies of Google Ads.


Avoid situations where accounts have common features: Try to avoid situations where your advertising accounts have similar characteristics or connections to avoid suspicion of fraud.


Pay more attention to white: Maintain the high quality of your websites to avoid problems with their reputation and evaluation by Google.


Choose hosting and domains carefully: Use reliable and trusted hosting providers, as well as domain registrars, to minimize the risks of technical problems.


To solve such problems, you can:


File an appeal and wait for the result: If your account is blocked, you can contact Google Ads support with a request to unblock your account and provide explanations or evidence of compliance with the rules.


Take into account the likelihood of recovery difficulties: However, if the lock is associated with a serious violation of the policy, the chances of restoring the account may be low.


It is important to remember that violations related to system circumvention and content manipulation are usually considered very seriously by Google Ads, and the possibility of account recovery in such cases may be extremely small.


Blocking for misrepresentation of facts


The reason for blocking Google Ads related to product promotion with consumer deception is usually a violation of the advertising platform's policy, which prohibits the use of deceptive or fraudulent advertising.


To avoid such problems, it is important:


Modify creatives: Make sure that your advertising materials do not contain deceptive information or false promises, and comply with the rules of Google Ads.


Carefully monitor keywords and websites: Avoid promoting products on websites containing deceptive content, and keep an eye on which keywords are used in your advertising.


To solve such problems, you can:


Appeal: If your account has been blocked due to product promotion with consumer deception, you can contact Google Ads support to investigate the situation and provide explanations or evidence of compliance with the rules.


This kind of blocking can be imposed if your advertisement promises something that is not actually being fulfilled, for example, guaranteed weight loss from pills, or if you use fake brands. It is important to remember that Google Ads takes violations of advertising policy and fraud very seriously, and account recovery can be difficult in case of serious violations.