How to improve the effectiveness of Google promotion

Site owners and SEO specialists often face a situation where improving positions in Google search results does not lead to the expected increase in traffic and conversions on the site. This may be due to various factors, including the lack of effectiveness of the methods used by the SEO specialist.

The basics of effective promotion

At the initial stage, we focus exclusively on performing work that directly affects the achievement of our goals, such as improving positions in search engines, increasing traffic to the site and attracting potential customers. We follow the Pareto principle, where 80% of the results are achieved through 20% of efforts, so our priorities are determined by this principle. It is important to invest in exactly what will provide the greatest effect, postponing secondary tasks for later. Our work strategy is based on this principle, and we adhere to it throughout the entire period of work, at least for the first 6 months. We take into account that not all the results of work in the field of site optimization can be directly measured, so our specialist needs to have a deep understanding of what actions and changes on the site will be necessary in any case to achieve their goals.

The difference in the approach to SEO in this concept is very noticeable. Here, the emphasis is not only on traditional methods of internal optimization, semantic core and link profile, but also on other aspects that can affect ranking in Google search results. We will now proceed to take a closer look at each of these fundamentals in order to better understand their contribution to successful search engine promotion.

The Pareto principle

The Pareto principle boils down to a more efficient use of time, avoiding the cost of routine work, as an example, we can consider mass editing of meta tags on a site with a huge volume of pages. It is better to assign such tasks to an assistant or to perform them using templates, instead of spending time manually processing each page. This approach allows you to focus on more important and strategically significant aspects of the work, while monotonous tasks can be automated or delegated, which ultimately increases the efficiency and productivity of work.

Consistency

This approach includes not only the development of a work plan, but also the consistent implementation of this plan in a certain sequence. For example, at the first stage, you can focus on creating a template for a multilingual site, while taking into account the best practices and positive aspects noticed by competitors. Then, the next step is to start collecting the semantic core, and then continue to execute the plan according to its structure. This consistent approach allows you to systematically move forward, using the experience and results of previous stages to optimize the next steps.

Experience

Having experience in SEO is really valuable for effective work, but if there is no experience, then it can be supplemented by studying specialized courses, which are now available on the Internet in abundance. Training in this way allows you to master the basics and advanced SEO techniques, learn tools and technologies, as well as gain practical skills necessary for successful work in this field. Taking courses can be a useful step for those who are just starting their way into SEO or want to deepen their knowledge and skills.

Conclusiveness

Understanding the importance of working on tasks that really affect the result is a key aspect of successful website promotion. This is helped by experiments that allow us to determine the effectiveness of various methods and approaches. Experiments make it possible to identify what works in practice and what does not, and based on the data obtained, adjust the work strategy to achieve optimal results.

Effective one-time operation

To get traffic growth in the first months of operation, it is recommended:

Correction of technical errors from SEO audit: This includes solving problems such as broken links, duplicate content, misconfiguration of meta tags, and other technical aspects that can negatively affect the ranking of the site.

Adding useful but unindexed pages to the index: This is important so that search engines can see and take into account all the useful information on your site when ranking.

Optimizing the title and h1 templates: These metadata elements are of great importance for search results, so optimizing them will help attract more user attention to your pages.

Optimizing the most trafficked pages: This includes analyzing key pages and making changes to improve their structure, content, and other factors that can increase their visibility and attractiveness to search engines.

301 Pasting pages and domains: Redirecting outdated pages or domains to current versions helps to save traffic and ratings that could have been accumulated at previous addresses.

Links from the main pages of sites: Getting backlinks from reputable sites with increased traffic can significantly increase the credibility of your site in the eyes of search engines.

Setting up regionality for multilingual sites: This allows search engines to correctly display relevant content for different regions, which increases the relevance of your site to the target audience.

Reducing the depth of page nesting: Simplifying the site structure by reducing the number of nesting levels improves the user experience and makes it easier for search robots to index content.

Server Side Rendering for JS sites: This method helps to improve the page loading speed and provides better indexing of content by search engines.

Solving problems with the canonicity of pages: Eliminating duplicate content and installing the correct canonical links helps to avoid problems with duplicate content and improve page indexing.

Open a site for indexing: Make sure that your site is available for indexing by search engines so that it can be displayed correctly in search results and attract more traffic.

These actions, combined with well-planned and well-executed work, can significantly increase the visibility of your site in search engines and lead to increased traffic in the first months of operation.

The concept of technical errors in SEO does not always have a direct connection with the level of traffic. For example, sites with certain technical flaws may still occupy the top positions in Google search results. It is often enough to fix only a small part of these problems to see a positive result. Even beginners in SEO are familiar with basic concepts such as the 301st redirect. However, if your site has outdated pages with some authority and external links, they can be redirected to more relevant pages of your site through 301 redirects to increase their visibility and attract additional traffic.

Effective work with cumulative effect

Cumulative effect works are those that contribute to the steady and constant growth of traffic on the site. Here are some of them:

Link Building: This is a strategy for finding and attracting high-quality backlinks to your site from other resources. It includes methods such as posting guest posts on reputable sites, purchasing advertising spaces (muzzles, stickers) and other ways to get dofollow links.

Content creation: Includes writing articles, texts for tag pages and subcategories, improving product descriptions and other types of content that attract the attention of search engines and users.

Generating landing pages in your geo: This is the creation of pages optimized for specific geographical locations or search queries, which allows you to attract a target audience and improve the relevance of the site for a specific region.

Generating pages for other geo and languages: Adding versions of the site in other languages or adapting it to different regions helps to expand the audience and attract traffic from different countries and cultural contexts.

These works not only contribute to an increase in traffic to the site, but also have a cumulative effect, gradually increasing over time and ensuring stable growth of the resource.

Useful observations and tips

Here are some tips and observations useful for those who plan to promote websites according to the methodology:

Link building: Focus on a limited number of pages for placing purchase links, choosing those where competition is moderate. Prepare for the expected results after 4-5 months of intensive work.

Content creation: It is important for all sites to choose keywords with low competition and moderate demand. For sites with high authority, keywords should have a low level of complexity, and for new ones - even less. Focus on creating highly targeted content for specific keywords and related queries.

Technical SEO: Make sure that new pages are indexed quickly and reduce the nesting level to make it easier for the search engine to detect and index them.

Generating pages for new geo: Start by creating localized versions of the site for regions with low competition. When there is at least one local version, attract links from the same region. For example, if your site has a version for Brazil, look for links on Brazilian sites.

These tips will help you improve your website promotion strategy and achieve better results in a short time.