Errors of arbitrators: What prevents you from succeeding

In the world of traffic arbitration, even the most experienced professionals sometimes make mistakes that can prevent them from reaching the pinnacle of success. Let's look at some of the most common obstacles to success:

Repeating other people's cases using the same creatives

In most cases, the cases posted in public sources have long been outdated. The creatives and methods proposed in such cases have already passed hundreds of thousands of user views and probably no longer bring the same profit.

Do not forget that there are actual cases with approaches that have not been studied in detail. They are most often provided by partner networks that are looking for new webmasters and arbitrageurs who are ready to experiment. Although there are not many such cases, they exist.

If you want to use the case in your practice, do not forget to adapt it to modern realities and more precisely target your target audience. The exception is the cases published 2-3 years ago. In this case, you can try to repeat them using fresh creativity, given that the audience may have changed during this time.

Disregard for UTM tags

When launching advertising campaigns, it is important to conduct A/B testing using several creatives, landing pages and pre-landing pages. This will help you determine the most effective combinations. Using UTM tags allows you to clearly track the performance of each bundle. Here's how it can be done:

Creating UTM tags: For each combination of creative, landing and prelanding, create unique UTM tags reflecting various parameters such as source, campaign and content.

Using UTM tags: Insert the created UTM tags into the URLs of each bundle. This will allow you to accurately track traffic and conversions for each combination.

Tracking the results: Use analytical tools such as Google Analytics to analyze traffic and conversion data for each bundle. Evaluate key metrics such as clicks, conversions, and ROI.

Decision-making: Based on the analysis of the results, determine the most successful combinations that lead to high conversions and profits. Disable less effective bundles and reallocate the budget to more successful options.

Using UTM tags allows you to effectively evaluate the results of A/B testing and make informed decisions to optimize your advertising strategy.

You are not your target audience

When you doubt the effectiveness of an offer's landing page because of its appearance or content, you should not jump to conclusions about its conversion potential. Instead, ask the manager for up-to-date performance data on each landing and landing page that you are considering using. Conduct A/B testing to compare their conversion rates and effectiveness. It is important to rely only on actual data and test results, and not on your own assumptions or intuition.

Advertising companies have gone into the plus – optimization is not needed

When you discover that your advertising campaigns start with such impressive ROI figures as 200-300%, it can cause euphoria and the temptation not to change anything in the current strategy. However, it is important to realize that such high rates may be due to temporary factors or other anomalies, and will not necessarily be long-term sustainable.

In order not to risk losing profits in the future, you should perform an analysis using UTM tags. These tags will allow you to identify which traffic sources and campaigns bring the highest ROI, and which ones bring the lowest. With this data, you will be able to make informed decisions about how to optimize your advertising efforts.

Disabling ads with low performance is an important step in the optimization process. See which campaigns or traffic sources are not reaching your desired ROI, and pause them. This will allow you to focus on more successful traffic sources.

Creating copies of successful campaigns is another important aspect of optimization. If you find that a certain campaign or ad group is showing outstanding results, create copies of these successful campaigns and scale them to increase your profits.

Thus, conducting analysis using UTM tags, disabling ineffective advertising and scaling successful campaigns will help you improve the effectiveness of your advertising efforts and increase your profits to a new level.

Neglect of scaling

Sometimes it happens that advertising launches bring in much more profit than we expected. It can be so sudden and impressive that you start taking this money for granted, which can negatively affect productivity.

When your advertising bundles take off and start making a profit, this is not the time to stop. On the contrary, it is important to use this success as an impetus for further development. Create new advertising campaigns, expand your business, hire assistants or form a team of specialists. Increase the volume, raise the bar and strive for new heights.

Don't get hung up on a certain amount of profit. Remember that bundles of ads don't live forever, and successes can be temporary. Several successful launches that you have scaled in time can provide you with financial stability for many years to come. Therefore, reinvest the proceeds in the development of your business, and luxuries such as cars and yachts can wait.

Focus on cheap sources

Push notifications, teaser and native ads are often considered as available traffic sources available to almost every arbitrageur. However, a successful launch from these sources requires some preparation and financial investments.

To start working with these traffic sources, you need to learn how to create blacklists that will help you avoid unwanted traffic and increase the effectiveness of campaigns. It also requires hours of research in Spy services to analyze competitors and identify successful strategies.

In addition, launching campaigns on these traffic sources often requires significant financial costs, ranging from $1,000 and above. This is due to the need to test various options and optimize campaigns to achieve profitability.

For beginners, it is recommended to start by finding an arbitration team that deals with advertising on Facebook or other platforms. Joining such a team will allow you to gain valuable knowledge about the market, learn how to work with accounts, use proxies and domains. After gaining experience in the team, you can try to work independently or as part of other teams to drive traffic.