Blogs by Vibero
Principles of effective structure of Facebook advertising campaign
Test creatives in a structured way To achieve the best results in Facebook advertising, it is important to apply a structured testing process. This m...
Practical strategies for scaling advertising campaigns on Facebook
Scaling up advertising campaigns on Facebook is an important step to achieve optimal growth and increase advertising effectiveness. Using the right st...
Audit of the Meta advertising account: How to increase the effectiveness of advertising
In the rapidly changing world of advertising, regular audit of an advertising account on the Meta (Facebook) platform is not just important, but a str...
Effective methods of optimizing advertising through A/B testing on Facebook
A/B testing is a strategic experiment in which two variants of an advertising campaign are compared to determine the best option. This research method...
Facebook Wide Targeting: What you need to know before using
Broad targeting on the Facebook platform really represents an innovative approach to advertising based on powerful algorithms and machine learning cap...
Blocking Google Ads: What types exist and how to solve them?
The situation when arbitrators find ways to circumvent restrictions and make changes to Google Ads deserves attention. In this article, we will focus...
Google Analytics 4 what is it and how does it differ from Universal Analytics
Google Analytics 4 (GA4) is an updated version of Google's popular analytics tool designed to collect data on web resource visits and analyze user beh...
The concept of lead and lead generation, its classification and types
A lead is a potential customer who has expressed interest in a company's product or service and provided their contact details for further interaction...
The concept of a shave in traffic arbitration and how to deal with it
A Shave is a deliberate reduction in the volume of traffic or the number of leads received from an affiliate program or advertiser. As a result of thi...
Advantages and disadvantages of the iGaming vertical
For a long time, the iGaming vertical has been causing debate about whether it is worth investing in it. Some are categorically against it, others con...
